Resource Library

See insights from across the industry to understand how patients are viewing TV across cable and streaming to inform targeting strategies for hospitals and health systems.

Discover how to create impactful content that not only drives results but genuinely connects with your audience by aligning with their motivations and harnessing E-E-A-T principles for optimized content and authentic brand engagement.

 

VIRTUAL CONFERENCE AVAILABLE FOR SHSMD24The most timely health care strategy and market development programming happens at SHSMD's Connections Conference. We are the nation's leading event for health care marcom and strategy. The field comes together to share their findings, challenges and best practices with the shared goal of advancing health care. Strategists from every stage of their careers can benefit from sessions and networking at the SHSMD Connections 2024!

This webinar will focus on those situations where you might benefit from different brand and service-line messaging and creative, and why.

Enhance your team's expertise with the SHSMD 2025 eLearning Season Pass, designed for health care strategists, marketers, communicators and planners. With just a few clicks, your entire team gains access to a wealth of tailored, live and on-demand content that fits their unique skill levels and interests. It's the simplest way to provide continuous learning opportunities for your staff, empowering them to grow professionally at their own pace, while staying ahead in their field. Invest in their development today and make team training easy, flexible and impactful with SHSMD's hassle-free eLearning Season Pass.

SHSMD's press release announcing the appointment of Evan Williams as its new Executive Director.

This members-only report on compensation and work satisfaction gives you the insights you need to make compensation and other career decisions with certainty, whether you are hiring, planning department expansion or looking to make your next career move.

This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment, retention, growth and communication in contemporary health care environments.

 

The Early Careerist and Young Professional’s GuideAs an early careerist or young professional in health care strategy, the Society for Health Care Strategy and Market Development (SHSMD) recognizes that you may have unique questions and needs compared to seasoned professionals.

SHSMD celebrates May as a month of well-being, resilience, and care. May hosts Mental Health Awareness Month and Asian American and Pacific Islander Heritage Month! We recognize the importance of mental health awareness and the strength of the Asian American and Pacific Islander (AAPI) community.

 New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!Webinar Date: Wednesday, April 24, 2024 | 12-1 p.m. CTJoin us for an information-packed session that will show you exactly how to leverage all the resources at your disposal.We'll dive deep into the SHSMD toolbox, including:

As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.

This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.

Explore the urgent need for health care organizations to reassess and reignite their strategic plans in the face of post-COVID challenges, including slim margins, workforce shortages and increased competition.

Watch the on-demand webinar recorded on February 14, 2024, with a renowned futurist Ian Morrison, Ph.D.

The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!

Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.

Vice President of Marketing at a Heart and Lung Center explains how the hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.