Resource Library

The Surgeon General's report called addiction "a bigger health problem than cancer." This is a call to arms for every hospital in the nation. The heroin epidemic is decimating whole generations. The crisis is bringing clinical, financial, operational and messaging challenges to health systems everywhere. Three experts have joined together to bring you insights from ground zero of this epidemic.

Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks about marketing. Hear how other industries and SCL Health is changing the role of marketing from supporting lines of business to being considered their own profit center. Learn how to build a return on investment performance process to improve/create strategies and more effective implementations with robust measurement practices.

This case study will examine a year of data and include reports on internal marketing efforts to Reid Health's 2500 employees, as well as external marketing efforts within Reid's designated service area and beyond, by targeting prospects throughout Indiana and Ohio.

Most people see a doctor about twice per year. The rest of the year, they make decisions every day that impact their health. Checking in between encounters has traditionally been a function of case managers dealing with high-risk patients; there aren't enough to reach out to the rest of the population. Automated chatbot conversations allow check-ins with all people in a community, gather health data, and provide information, all with a "cool" interface and phenomenal engagement.

Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.

Learn how one community health system in Cedar Rapids, Iowa, is modeling its innovation initiatives after a highly effective startup culture to capture new ideas, validate them, and take them to market.

Woman Up began as a marketing campaign designed to increase screening mammograms in northeast Ohio and to strengthen the perceptions of UH Seidman Cancer Center. Secondary data was used to develop the campaign theme and tactical elements. An extensive multi-channel campaign was launched in September 2014.

In this session, patient access experts from Houston Methodist will discuss the strategies and tools they have utilized to streamline a complex referral process and create a better experience for both patients and providers.

A revolution of emerging technologies is now a part of everyday life. Learn insights behind this vast space and how to apply digital technologies to your brand and patient experience.

This session will feature case studies and best practices to illustrate what it takes to manage and control a crisis. Also, participants will learn the "seven golden rules"of managing crisis communication and effective crisis media relations tactics.

Find out how Susan G. Komen Greater Kansas City developed a unique and emotionally charged virtual reality experience that puts users into the avatar of a real-life breast cancer survivor. Discover how interactive healthcare educational technology can be leveraged to impact target audiences with actionable messaging and possibly save lives at the same time.

Learn about Vanderbilt University Medical Center's new approach to marketing.

Rapidly evolving dynamics have made the process of planning the distribution of services, both physically and virtually, across your care networks more challenging than ever before. A senior healthcare advisor will facilitate a broad panel of industry experts to explore the concept of planning for the "Enterprise-Wide Access Strategy."

Learn how one academic medical center adopted a process for capital allocation to apply analytics, shared decision making, and transparency to marketing strategy and system-wide decision making.

Back by popular demand, "The Naked CEO" gives healthcare marketers a chance to grill a panel of hospital and health system executives about expectations, assumptions, and coming changes.

Learn the latest forces catalyzing healthcare consumerism, best practices for developing consumer insights, strategies utilized by companies such as Best Buy, Crayola, and Walgreens, and how such techniques apply to healthcare.

This case study will examine how Boston Medical Center implemented an integrated, multichannel marketing campaign to acquire more than 2,000 new primary care patients within one year.