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Hospitals and health systems are simultaneously facing the

Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of the big urban hospitals to create successful marketing campaigns. All three hospitals faced competition from and outmigration to larger systems within driving distance. Listen to the three case studies of each hospital, presented by the marketing professionals whose clear knowledge of their community, matched with innovative ideas, led to strong marketing ROIs.

This session will share the comprehensive environmental br

Amazon CEO Jeff Bezos attributes his company’s success to

Cardiology Associates is a private Cardiology group in the

Patient access is a fundamental strategy that is vital for a healthcare system's success in both a volume and value based world. It is the core strategy that bridges both models. This presentation will focus on applying access transformation best practices from other industries to healthcare through case studies and potential application scenarios.

Strategy professionals by definition are forward-thinking and

Learn how the Vanderbilt Health Affiliated Network, the la

With more than 70 percent of internet users looking online

Gaining a deep understanding of physician behavior by evaluati

Crisis always strikes when you least expect it.

The shift from fee-for-service to value-based healthcare h

Your patients love them, search engines love them, and you

Are you launching or re-launching a physician relations pr

Leverage engaged employees and their community relationshi

Thanks to a growing number of Americans with consumer-dire

The technology landscape changed immensely in 2016, and co

We will explore TriHealth's journey of developing a premier regional cancer program in today's rapidly changing oncology environment. We will discuss national trends that are driving the evolution of cancer care, and specific strategies TriHealth is pursuing to achieve market distinction and consistently deliver an exceptional patient experience.

As economic reform and regulatory forces accelerate physician group practice formation, health systems must bring diverse personalities and priorities together. Imagine groups that combine academic and community-based physicians, span facilities large and small (sometimes across state lines), and merge differing views about compensation and the role of advanced practice providers.

Design thinking is an approach to innovation and problem s