Resource Library

There are the literal politics–the regulators and elected

This presentation, led by hospital association communicati

The Surgeon General's report called addiction "a bigger health problem than cancer." This is a call to arms for every hospital in the nation. The heroin epidemic is decimating whole generations. The crisis is bringing clinical, financial, operational and messaging challenges to health systems everywhere. Three experts have joined together to bring you insights from ground zero of this epidemic.

HealthEast, a four-hospital system serving the Minneapolis-St. Paul region, was determined to make good use of its patient portal—to improve health outcomes by sharing proactive, consistent health information that patients could access anywhere. Read more about their implementation of two digital health tools.

This session highlights the experiences of a Gannett News Organization reporter who observed Mission Health from the board room to the operating room, filing a series of reports that ran over four consecutive weeks in spring 2015.

With projections showing women of

A renaissance in the use of commu

Find out how Susan G. Komen Greater Kansas City developed a unique and emotionally charged virtual reality experience that puts users into the avatar of a real-life breast cancer survivor. Discover how interactive healthcare educational technology can be leveraged to impact target audiences with actionable messaging and possibly save lives at the same time.

This session will help participants build a case for change in their organizations, and provide guidance to help them reach their ultimate destination. Presenters will also share lessons learned: the good, the bad, and the ugly.

Learn how to define organizational personality, unify storytelling, and manage reputation with new tools and methods, all while building an engaged internal army.

This case study will examine how Boston Medical Center implemented an integrated, multichannel marketing campaign to acquire more than 2,000 new primary care patients within one year.

This session will focus on two case studies that demonstrate leadership techniques to address the internal and external expectations with practical examples and demonstrated results. Attendees will see how reports can motivate everyone. The session will end with a list of 10 must-haves to assure program leaders are nimble and ready to address their role in the present environment and in the future.

Here are answers to several questions about Spectrum Health's new approach to brand journalism.

As healthcare strategists, we can no longer focus most of our resources on simply growing inpatient volume. Instead, we need to broaden our focus to the entire healthcare experience for patients and their caregivers—from initial research and preparation, to appointment scheduling, to doctor and hospital visits, to rehabilitation, to post-care follow up.

Challenge: Nebraska Methodist Health

This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its team for success, establish milestones, and produce repeatable results for internal and external audiences. This session will also address how to replicate this success, and links many of the insights and implications from Bridging Worlds.

Strategic media planning and measurement enable you to optimize your value to your organization, boost ROI, and wow the C-suite Not all stories are created equal. It is important to align your media initiatives with organizational priorities, and then monitor, analyze, and measure the results.

In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.

In this session, learn how true transparency offers the opportunity to optimize the performance of large physician networks, with huge potential gains in efficiency, cost, and outcomes.