Resource Library

Here are answers to several questions about Spectrum Health's new approach to brand journalism.

The emergency department (ED) is often considered to be the hospital's "front door." For this reason, healthcare strategists have historically focused their attention—and marketing dollars—on driving ED volume, which subsequently drives inpatient admissions, surgical procedures, diagnostic testing, contribution margin, and net revenue.

In its white paper entitled "Managing Populations, Maximizing Technology," the nonprofit Patient-Centered Primary Care Collaborative listed 10 recommendations for achieving comprehensive population health management.1 Among those recommendations are: risk stratification, automated outreach, and advanced population analytics.

As healthcare strategists, we can no longer focus most of our resources on simply growing inpatient volume. Instead, we need to broaden our focus to the entire healthcare experience for patients and their caregivers—from initial research and preparation, to appointment scheduling, to doctor and hospital visits, to rehabilitation, to post-care follow up.

Today, many people in the hospital industry are trying to "think different" about healthcare. How can we use technology to redesign the way people interact with caregivers, become more active, and manage their own health? The answer might come from the tech industry itself.

Attract more patients. Schedule more appointments. Increase overall encounters. Join his webinar to hear how Evariant clients have improved the effectiveness of their campaigns to acquire more patients at half the cost.

Brooks Rehabilitation leverages video to share compelling patient experiences. Anyone who works in our field could tell you a touching tale of compassion or relate an inspiring story of recovery against all odds. This is what is unique about healthcare. Powerful stories are happening every day. So how do we effectively tell compelling stories that connect us with our audiences? How do we create content that engages by unlocking emotion?

Learn how Lafayette General Health developed and deployed a partnership ranking decision tool to support its long-range strategic business objectives.

Customer relationship management (CRM) is a hot topic in healthcare marketing. From conferences to webinars to white papers, everyone seems to be jumping on the CRM bandwagon. And for every hospital or health system that doesn't have CRM, there seems to be another that underutilizes its existing CRM echnology. In an increasingly complex world of digital marketing channels, propensity modeling, and targeted analytics, a back-to-basics approach to CRM will help most organizations make sense of this ambiguous acronym.

Join this 30 minute chat with one of the key panelists at the 2015 Thought Leader Forum, Raymond Grahe, Chief Executive Officer, Trivergent Health Alliance MSO, as he and Ryan Gish (Kaufman, Hall & Associates) revisit the key implications identified during the event and explore some recent trends in the health care system around collaborative and creative organizational affiliations. In Association With Kaufman, Hall & Associates, LLC.

Through a three-year case study, this session will cover defining the strategies for the most important aspects of strategic growth on the physician side as well as the consumer side, and highlight the tangible ROI results that one system achieved.

This webinar highlights findings from the recently released SHSMD white paper “Life Beyond Promotion: Core Metrics for Measuring Marketing’s Financial Performance.” You will learn the 17 core metrics and several key actions identified by health care marketing and finance leaders, which you can implement to more clearly quantify marketing’s contribution to hospitals’ and health systems’ performance.

The age of consumer empowerment has arrived in the health care industry. Medical patients are now acting like informed customers, using digital to get what they want when they want it -- a phenomenon known as "the Uber effect." Medical providers have a strong opportunity to respond to the empowered patient by forming a more collaborative, intimate relationship built on location marketing.

Contrary to what we think as marketers, consumers don’t care about brands—even healthcare brands. Consumers’ attention spans are getting shorter. Brand messages are multiplying. Most marketing messages are nothing more than an interruption in a consumer’s daily routine. But if healthcare marketing is a dead end, how do you break through? How do you earn, and keep, people’s attention? Find out in our upcoming webinar.

Focusing on optimizing health and meeting consumers’ needs, Centura Health identified 33 geographic health neighborhoods across Colorado. For each health neighborhood, gaps in health services and resources were identified. While the precise mix of services depends on local needs, a Neighborhood Health Center was placed in each identified neighborhood.

Together with the American Health Lawyers Association (AHLA) and the American Society for Healthcare Risk Management (ASHRM), SHSMD has developed this guide which provides easy access to crisis communications reference materials for health care executives, attorneys, communication professionals and providers. Materials presented not only provide guidelines for developing and executing a crisis communications plan but also offer a framework for retrospective analysis of the communications provided during a crisis.

This summary report provides insights into new ways to address health care strategy possibilities and innovations.

Challenge: Nebraska Methodist Health

University of Pennsylvania Health

This research dissects the phone encounter into individual elements, and analyze which of those elements are statistically associated with the dependable variable: the likelihood of returning for future care.