Resource Library

Attend this session and learn how UNC Health Care and Geonetric used extensive web analytics and stakeholder feedback to create a comprehensive location strategy, with special attention paid to UNC Health Care’s specialty clinics.

This presentation will discuss how this framework can guide health system responses to the opioid epidemic, highlight insights from patterns in county-level geographic variation, and identify tactics health systems can deploy to improve performance.

Gaining a deep understanding of physician behavior by evaluati

Most surgical programs can tell you how many cases they di

Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their programs. Learn how marketers must be able to leverage their CRM data and reporting to provide true business intelligence for their service line and population health teams to make timely decisions about program management is invaluable.

In this session, Robin Schell, APR, Senior Counsel & Partner, Fellow PRSA of Jackson Jackson & Wagner and Gail Winslow, APR, Associate Director, Strategic Growth, of UMass Medical Center will introduce the concept of using triggering events to drive internal and external behaviors, and discuss how UMass Medical Center uses data to motivate and support behaviors, make effective business decisions and measure success. Using the example of implementing Salesforce by UMass Medical School, participants will see how theory and application come together in a CRM system.

Do you think about open enrollment as a fall campaign? Think again. What if you viewed open enrollment as an opportunity to engage with patients, consumers, brokers, health plans, and employers all year long?

Learn how Community Health Network (CHNw), a leading Midwest health system, used an analytical technique called MaxDiff (maximum-difference or best-worst scaling) to leverage insight from consumer research, enabling healthcare strategists to prioritize which functional, communications, and human resource development actions would have the greatest impact.

Featuring a case study of Cook Children's Health Care System, this session will explore how analytics can enhance multiple business initiatives from market planning to donor acquisition to achieving social goals.

How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.

Strategic media planning and measurement enable you to optimize your value to your organization, boost ROI, and wow the C-suite Not all stories are created equal. It is important to align your media initiatives with organizational priorities, and then monitor, analyze, and measure the results.

Anne Arundel Medical Center (AAMC) developed

Learn how Texas Health Physicians Group, Texas Health Resources' physician organization comprising more than 800 medical professionals, has used big data and patient analytics to understand who its patients are, measure the effectiveness of marketing campaigns for each clinic, and allocate budget resources based on past performance and future potential.

Swedish Medical Center (Swedish) operated with an

"How many infusion chairs and nurses will we need if we employ or integrate with a medical oncologist?" "How would increased market share for prostate radiation impact our staffing and billed services?" This session will answer these questions and much more.

Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable structure and focus around your development plans.

In this session, learn how true transparency offers the opportunity to optimize the performance of large physician networks, with huge potential gains in efficiency, cost, and outcomes.