Patient Pathways: Using Digital Media to Hyperfocus on the Right Patients in Real Time
When is digital media most effective? What are the proven models for success? New programmatic media can create a digital pathway to target specialty referrals and track patient conversions. Learn how to utilize inpatient case counts by ZIP Code to develop Brand Development and Category Development Indices (BDI/CDI) to align media dollars to best growth opportunities. Presenters will address HIPAA compliance and the limitations of the technology. Finally, participants will engage with a case study that shows media strategies and creative that performed best and why.
- Daniel, Cobb, CEO, DBA
- Cayce Hoak, Director, Branding and Strategic Communication, University of Illinois Hospital & Health Sciences System
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.
Presentation Resource
Webinar Recordings
By using big data analytics – similar to those used by Netflix and Amazon – we can automate learning about what matters most to current and…
Webinars
The Society for Health Care Strategy…
Guides/Reports
A Hospital Leadership Guide to Digital…
Presentation Resource
Attendees will learn how EvergreenHealth has leveraged its brand to create Signature Services as an additional revenue stream for the organization.