Resource Library

Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring physician experience to drive national growth. The panelists will discuss how "Voice of the Customer" was leveraged to inform its access initiatives to deliver high-touch, technology-enabled, and streamlined service to its referring physicians.

In this session, business development leaders from San Diego Health System and Temecula Valley Hospital will share their experience in establishing a partnership.

This session will discuss the role of strategists to understand what data are needed, how insights can be produced, and how to use the data to help make better decisions.

This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its team for success, establish milestones, and produce repeatable results for internal and external audiences. This session will also address how to replicate this success, and links many of the insights and implications from Bridging Worlds.

Learn the difference between leakage and keepage and what strategies are needed to get results.

LaVone Arthur discusses the successes and lessons learned from the Baylor Scott & White Health merger and integration, as well as opportunities creates as a result.

In this session, two key players in the redesign and re-platforming of the Penn Cancer website will talk about what made their project successful, what the challenges were, and the undeniable necessity for cultural change to ensure a successful responsive CMS website project.

Carlion Clinic needed better insight into physician demand. The goal was the team was tasked with developing a model to project the organization's primary care and specialty physician needs over the next five years.

The project manager and marketing partner will address physician engagement and partnering; building goodwill and engaging the community; lessons learned from an aggressive project timeline; and post-implementation results and ROI.

The purpose of this project was to give

This session will include an overview of the lean methodologies used and operational changes made to develop a culture of service. It will also take attendees through the guest service strategy that followed.

In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.

In this session you will hear how Holy Redeemer Hospital and other healthcare organizations have implemented the principles of "experience design"to enhance patient care and deliver on their brand promise.

See how one health system used the results of the value-based readiness assessment to prioritize the implementation of its strategic plan.

In this session, MetroHealth System in Cleveland will share how to transform your image through solid research, and how to establish a strong brand platform that will set the stage to change perceptions.

Learn to bring the right players to the table, build understanding, and develop common goals for a win/win.

12 campaigns over 90 days. 3,000+ conversions. 500+ appointment requests. $17 million in gross charges. $4 million in net revenue. This is just a sample of the greater ROI groundwork that Orlando Health has assembled. Now they want to share their bigger story.

From concept to completed submission, this session will walk you through all of the major components of writing an effective business plan. We will also provide tools and templates to guide you and help you focus on the important elements of business planning.

Anne Arundel Medical Center (AAMC) developed

Swedish Medical Center (Swedish) operated with an