Resource Library

In this session from SHSMD Connections Bytes, learn how a hospital’s strategic communications staff used a crisis communications plan to team with marketing, university athletics, and the university’s philanthropic office to manage social and traditional media.

This presentation from SHSMD Connections Bytes shares the why, what, and how of market segmentation based on an attitudinal-behavioral segmentation strategy for UNC Health.

In this session from SHSMD Connections Bytes, learn how one health system is using an enterprise-wide CRM to bring real-time marketing strategies, across all touch points, to life.

This session from SHSMD Connections bytes shares a framework for how hospitals can address the social determinants of health, share strategic considerations involved with making the value case to adopt a social determinants strategy and provide case examples.

Equity, Diversity, and Inclusion: 21st Century Connections for 21st Century SuccessThe last seven months have been perilous, unprecedented, and uncertain for hospitals and health systems nation wide. As a result, we are rapidly developing, evaluating, and deploying new interdisciplinary strategies and partnerships.

In this session from SHSMD Connections Bytes, learn how Piedmont Healthcare enabled online booking across sites and what they learned along the way about organizational buy-in, provider engagement, consumer behavior, and more.

This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as the health system rose from #4 to #1 in quality of care.

This session from SHSMD Connections Bytes highlights a toolkit for strategy development and alignment.

In this session from SHSMD Connections Bytes, digital marketing leaders from AdventHealth provide the blueprints, foundational assets and associated technologies that prepared the organization for leading through the pandemic, political climate and ever-changing consumer needs.

In this session from SHSMD Connections Bytes, speakers will share real life experiences and actionable advice for closing the gap between strategy and execution.

This session from SHSMD Connections Bytes features new research illustrating the gulf between consumers and providers, insights on the potential long-term impacts of COVID-19, and proven strategies for how providers can close the gap.

Join renowned futurist Ian Morrison, Ph.D., for this webinar on the latest edition of SHSMD's annual guide to trends in the field featuring subject matter experts on key topics.

Join us for SHSMD’s inaugural “Member Meet Up” in February. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “What Keeps You Up at Night”? 

Day One On Demand Recordings NOTE: Press play if the recording does not start playing. Keynote Kickoff Winning the Modern Health Care Consumer: Candid Insights and Clear Action Steps

This report offers key considerations drawn from the forum of expert panelists who are effectively planning ahead to facilitate financial recovery with a strategic focus, including capital strategy, expense management, growth and investment towards a new future. 

In 2020, SHSMD members supported command centers, rapidly delivered critical communications and nimbly changed care options to support communities through the pandemic. It was a year filled with uncertainty, change, and growth — personally and professionally. Where did your SHSMD membership serve you well in 2020? Here are just a few of the valuable highlights.

In this AHA Executive Dialogue, hospital leaders discuss how COVID-19 has affected their operations and how the integration of mobile technology helped to address issues for front-line staff, patients and their families.

A recording of a SHSMD member collaborative workshop on the hottest topic: vaccine distribution and communication plans.

Whether it be through the use of traditional media or emerging approaches, physician marketing is evolving—for the better. Social media and digital content are beginning to blur the lines of what is and is not advertising, and physicians are now actively interacting with consumers in more ways than ever.