Lessons From the Shark Tank: Pitching Your Strategic Marketing Growth Plans and Budget Needs to Senior Leadership
The popular TV series, "Shark Tank", has taught entrepreneurs in all business categories the importance of being able to clearly articulate strategic business plans and marketing considerations in order to receive buy-in and funding for their products and services. Seasoned professionals alike have been reminded of these important lessons, too. This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and budget needs to their senior leadership team. Through exploration of winning ideas and practices of big brands, this interactive session will be a real game changer for marketers.
Speakers
- Paul A. Szablowski, Independent Consultant and formerly Senior Vice President Brand Experience at Texas Health Resources
- Rob Rosenberg, President, Springboard Brand & Creative Strategy, Ltd.
Members, to view this protected content, log in above.
Related Resources
Webinar Recordings
Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare…
Presentation Resource
Learn how Texas Health Physicians Group, Texas Health Resources' physician organization comprising more than 800 medical professionals, has used big…
Presentation Resource
This session will demonstrate how onboarding is more than a nice thing to do, it is critical to not only ensure the practice minimizes financial…
Presentation Resource
In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization…