Resource Library

The Jackson Story is the account of a strategic initiative resulting in the development of Meridian Health Village at Jackson, a health/fitness/wellness center. This presentation focuses on the consumer-centric planning, implementation, and communications which were key to turning this concept into a reality for the local community.

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Before Facebook, YouTube, or even an electronic health record system, MD Anderson implemented its patient portal. It has since become a critical component of the patient's journey with over 75 percent usage. Attendees will learn how to exceed the national average of 36 percent with tools like real-time results release, self-service, and incorporating social work and patient advocacy.

This presentation will focus on Hartford HealthCare's rapid-cycle approach to business development.

In this session, you will learn how North Memorial Health Care and Carrot Health combined medical records and consumer data to develop a novel, highly targeted approach to consumer outreach for a new urgency center facility in Minneapolis.

Learn how to define organizational personality, unify storytelling, and manage reputation with new tools and methods, all while building an engaged internal army.

The final result of Southcoast Health System's service line planning was a plan with a vision that supported the system's overall primary care strategy and articulated specific initiatives supportable by physicians. This lookback will be relayed by the chair of this effort, who himself is a practicing primary care physician.

This session discusses telehealth as a rural outreach business development strategy for hospitals and health systems, and demonstrates how the University of Mississippi Medical Center (UMMC) built and operates its successful Center for Telehealth.

To make its website as sweet as the town's iconic chocolate bar, Penn State Milton S. Hershey Medical Center took a patient-centered approach when redesigning its web presence. In this session, hear how Penn State used patient input throughout the redesign and how those approaches influenced the design direction.

Learn how, with a highly personalized strategy, Kish/Northwestern uses six strategic approaches to help develop stronger community connections, which have led to increased access to hospital services, use of preventive screenings without overuse, and greater awareness of the system brand as a trusted health resource and not just a place to go to when ill.

This session highlights the experiences of a Gannett News Organization reporter who observed Mission Health from the board room to the operating room, filing a series of reports that ran over four consecutive weeks in spring 2015.

This resource showcases stories " and lessons learned " by a panel of hospital communicators from some of the most tragic headlines, including the Boston Marathon bombing, the San Bernardino shootings, and the Virginia on-air shootings.

Kathy Wilets and Libby Mitchell from University of Utah Health Care will discuss how Twitter and Facebook can be your best friends in times of crisis, even when the trolls come calling.

Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.

Hear how SVHS built a strategy-execution platform to convert a great strategy into effective implementation. Participants will also learn a theory and method to build execution into strategy for their organizations to use.

A case study will be shared that highlights the hallmarks of planning and performance improvement: integration, alignment, engagement, communication, and focus.

This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments to better engage patients.

How can you profitably grow your urgent care business? Is it possible to delight consumers and physicians alike? How can you earn consumer respect and trust? How can you use urgent care to drive lifetime patient loyalty? This session covers Sentara Healthcare's journey to drive urgent care growth and profitability.

In this session, Gundersen Health System will share easy-to-execute ideas and applications for establishing marketing priorities.

This panel will provide insights on what makes for compelling engagement content, strategies for capturing and creating that content, tactics for growing your audience and evolving your program over time, and guidelines for respecting the patient's right to privacy in the process.