Resource Library

In this three-part workshop series led by a former health system CEO and authority on staff engagement, we’ll explore recent research around the changing workplace climate and specific leadership practices that can combat disengagement and burnout at all levels of the organization.

In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively.

This report offers key considerations drawn from the forum of expert panelists who are effectively planning ahead to facilitate financial recovery with a strategic focus, including capital strategy, expense management, growth and investment towards a new future. 

In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively.  Dive into behavioral and multi-screen media consumption data to maximize reach and increase return on a tight budget. Presenters will share examples of how marketers have saved upwards of 30% and achieved desired outcomes despite a challenging environment. 

Join M. Bridget Duffy, M.D., chief medical officer of Vocera Communications Inc., for a SHSMD webinar featuring an important discussion about the benefits of embracing human-centered leadership. Duffy is the subject matter expert for the article Frictionless Health Care Requires a Connected Healing Ecosystem in the society’s Futurescan 2020 publication highlighting important trends in health care. She will be joined in the webinar by Liz Boehm, executive strategist, human-centered research at the Experience Innovation Network.

 

Learn from a panel of your SHSMD peers about how their hospital and health system marketing and communications teams are adjusting budgets, staffing and operations to respond to COVID-19 and related budget changes.

In this webinar, we will present a case study of Ohio Gastroenterology detailing how they were able to harness the power of analytics and automation to rebuild clinic volumes to 91% in the first 15 days of reopening post-COVID. We’ll discuss identifying the right analytics for your practice, how to set up tracking, and the part marketing and automation plays in reducing patient fear and helping you return to healthy clinic volumes.

Learn about how strategic planners at Jefferson health played a key role during the initial crisis phase of the pandemic and are now providing critical insights using analytics, scenarios, forecasting tools to develop a roadmap for recovery and change. 

This discussion with Justin Bhandari, VP Operations at post-acute care partner organization MPAC Healthcare, will cover the ways the MPAC leadership team has adjusted in response to the coronavirus pandemic.

Join this session to learn how COVID-19 has shaped consumer expectations, how providers and payers can use segmentation and mindsets to redesign activation, engagement and retention, and examples of using mindsets and segmentation to adjust engagement and design.

A collection of resources for emerging from the COVID-19 pandemic, addressing the new issues for health care strategists.

Hear what consumers in a recent national survey had to say about their concerns of returning to health care providers for care and what their expectations are of us to ease those concerns.

Return to SHSMD COVID-19 Conversations Series

Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what the new “normal” might look like.

Learn from a senior strategist and planning executive from Providence St. Joseph Health about the changing role of planners and the planning function during the COVID-19 pandemic.

Learn how Revere Health is managing internal staff communications and revising their policies.

COVID-19 internal communications strategy as well as a website, graphics and signage that encourage social distancing in the hospital.

How Northwell Health and the planning team has supported the COVID-19 crisis in New York’s epicenter.

Holly Sullivan describes how Spectrum Health is preparing for COVID-19 and how the strategic marketers are playing a key role in communicating critical information.