Resource Library

This session will discuss the role of strategists to understand what data are needed, how insights can be produced, and how to use the data to help make better decisions.

This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its team for success, establish milestones, and produce repeatable results for internal and external audiences. This session will also address how to replicate this success, and links many of the insights and implications from Bridging Worlds.

Learn the difference between leakage and keepage and what strategies are needed to get results.

LaVone Arthur discusses the successes and lessons learned from the Baylor Scott & White Health merger and integration, as well as opportunities creates as a result.

In this session, two key players in the redesign and re-platforming of the Penn Cancer website will talk about what made their project successful, what the challenges were, and the undeniable necessity for cultural change to ensure a successful responsive CMS website project.

Using the Bridging Worlds report, we will examine how New York Univeristy Langone Medical Center (NYULMC) implemented mind map themes.

By using big data analytics – similar to those used by Netflix and Amazon – we can automate learning about what matters most to current and prospective patients, then use that knowledge to tailor engagement and nurture intimacy. This presentation will outline how the analytic technologies that power Customer Relationship Management (CRM) can help providers achieve these goals.

Responsive order-takers have become brand-led catalysts for change in support of evolved, forward-thinking experiences that impact business performance. This session will also address how the modern marketing function must be oriented to consumers as opposed to patients, system thinking as opposed to silo thinking, participation as opposed to one-directional storytelling, and engagement as opposed to communications.

Which platforms should we use? What are the legal implications with HIPAA? How do we define success? These questions and many others will be answered during this 1-hour webcast presented by the American Hospital Association and the Society for Healthcare Strategy and Market Development (SHSMD).

Healthcare organizations that want to increase their program sophistication, effectiveness and ROI can leverage this model to pinpoint their current status as well as identify key areas they must enhance in order to progress to the next level. How does your organization measure up?

Find out why the value-based purchasing score is getting harder to predict and why HCAHPS is important to track.

Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded, got pushed to secondary priority status and then to the bottom of that "nice to do if we had time" list.

The Society for Health Care Strategy & Market Development (SHSMD) is pleased to present a webinar featuring panelists of the SHSMD Thought Leader Forum held at the 2014 SHSMD annual conference in San Diego. We have reassembled the expert panel who will address a variety of topics.

In this webinar attendees will learn about the practices and latest technologies that help streamline processes, speed marketing cycle times, and preserve brand integrity. These technologies allow for the customization of materials, driving relevance and personalization in your marketing materials and communications. Learn more about the tools and techniques Top Performers are using to deliver timelier, more relevant messages and materials to their target audience.

This webinar will present an overview of the patient experience solutions landscape and discuss how the implementation of these solutions can support an organization's patient experience strategy.

Presenters will give an overview of Physician Relations Programs in Hospitals 2014: A SHSMD Benchmarking Study — the latest edition of SHSMD's popular survey report. This newly released report is based on a 2014 study of SHSMD and American Association of Physician Liaison members.

This webinar will explore the basics of predictive modeling, two types of models, steps to take after models, and campaign strategies and testing.

The 2015 SHSMD Executive Dialogue report provides insights from industry thought leaders on the critical issues faced by these stakeholders, and the "paths for action" hospitals and health systems can take to meet their needs in the new environment.

The report focuses on important strategic and financial considerations facing healthcare organizations today and provides examples from key industry players on how they are addressing the changing business model.

The Healthcare Financial Management Association (HFMA) has developed a guide to help consumers understand where to get answers to their questions about healthcare prices, compare prices among providers, and manage their out-of-pocket costs.